I know you mean well, we all do! How many times have you started a project and just quit? I know I used to be guilty of it, which is why I decided to create this brief post. It's important that you stay consistent with the things you know work for your business. I know you hear this all the time but if you don't, how can you actually expect your clients to be loyal to your brand? #ConsistencyPays ... You may not see it now, but you'll see it later.