event marketing, event sponsorship, content marketing

There is so much going on in the Event Marketing arena right now!

I've been talking to a lot of #Solopreneurs  who are getting into Event Planning and they are  very curious as to what works and what doesn't work when it comes to offering sponsors great value.

Just yesterday, I was asked "Do your previous attendees like to receive email or text messages?"  
Honestly, it's been my experience over the last 5 years that email works best.  I do have a few clients that prefer text messages over any other form of communication and it is for that reason that for more intimate events with them text messaging is the way to go.

I will say this though, with the advancement of mobile apps, it may not be long before there may be no need for texting before, during or after an event.