There is a lot of debate about Infographics and whether or not they are useful for marketing.  As most of you know, I don't get into debate about whether or not something is or isn't effective.  Why?  Well, it's due to the fact that just because it didn't work for you or your brand doesn't mean it doesn't work for others!

You may hardly ever see infographics here on GreatPromos but trust me, we use them a lot for clients and for those we use it for, it works tremendously.  

If you're in an industry where pictures elicit any form of emotion, infographics should be one of your marketing pieces.  Although it's not used an awful lot in the Event Sponsorship arena, I believe it should be and here is why:

  • 1/2 of the brain is used to process visuals.
  • A picture is processed in the brain 60,000 times faster than text
  • 90% of information is processed visually
  • most people only remember, in detail, 20% of what they read